The Power of Local: Social Media Marketing Strategies for St. Louis Businesses


Navigating the digital world as a business requires more than just an online presence — it requires a tailored approach that resonates with your local customer base. This is exponentially true for businesses based in vibrant St. Louis, where the life, culture, and spirit of the city significantly influence consumer behavior. At Sloan Innovation, we understand the power of local, which is why we focus on creating St. Louis-centric social media strategies, complemented by the unique visual impact of drone photography. The aim of this blog post is to delve into the importance and benefits of a localized approach to social media marketing, specifically tailored for St. Louis businesses.

Understanding St. Louis: Why Local Matters

St. Louis is a city rich in history with a vibrant and unique culture. This cultural heritage is not only represented by its iconic landmarks but also deeply ingrained in its thriving local businesses. To connect better with the local market, you need to fully understand and appreciate what makes the city and its people unique. Whether it’s a shared affinity for the sports teams or pride in the local arts scene, these aspects deeply resonate with those living in St. Louis. Tailoring your social media platforms to reflect these local sentiments will not only carve a sense of authenticity but will also enable your brand to weave itself into the fabric of local conversations, enhancing your business’ connection with its community.

Adapting Social Media Strategies for Local Market

Social media is not a one-size-fits-all platform. What works for a global audience may not necessarily resonate with a local crowd. The key is to create and curate content aimed at addressing local interests, concerns, and topics. Utilize local hashtags to mark your online presence at local events, participate in local discussions and establish meaningful relationships with potential customers on various social media platforms. Show your customers that you’re not just a business in St. Louis, but a business that is part of St.Louis.

Drone Photography: A Unique Social Media Content Strategy

There’s nothing quite as captivating as a beautifully shot photograph, especially when it showcases the local environments customers know and love. Which is why drone photography can play a critical role in elevating your social media strategy. Drone images capture a unique perspective of the city which can make your content stand out from the crowd. Through aerial shots, businesses can provide one-of-a-kind views of local sites and landmarks and can add the ‘wow’ factor to their social media platforms.

Helping St. Louis Businesses Shine: Our Role

Every business has a story behind it and our goal at Sloan Innovation is to help you tell that story in the most compelling way possible. We work closely with you to develop tailored social media strategies focusing on local elements that resonate with St. Louis community, and beautifully captured drone photography to visually indicate your strong connection with the city. We’re passionate about providing businesses with the tools they need to create a digital presence that not only promotes their products and services, but also celebrates their unique place within the St. Louis community.


In the digital era, localizing your social media marketing isn’t just an option, it’s a necessity for any brand aiming to establish a solid connection with its community. By focusing on local experiences and preferences, leveraging interesting visuals such as drone photography, businesses in St. Louis can create a distinct digital voice that speaks directly to the local audience. It’s time your business unlocked the power of local. At Sloan Innovation, we are here to help you navigate the journey and bring your digital potential to fruition. Start your local social media marketing journey with us today.