How to Build a Small Business Following

Making Social Media Work : How to Build a Small Business Following

social followers

Explore the benefits and drawbacks of using social media marketing and learn why customers are key to build a small business following. 

Find out how to provide your customers with the best service and create an emotional connection that encourages them to share their experiences. Additionally, discover how to leverage content marketing and influencer marketing to maximize results. Finally, learn how analytics can help you measure your success and make data-driven decisions that lead to better ROI on your campaigns. With this knowledge, you’ll be ready to create an effective social media strategy to build a small business following.

Quick Tips for Building A Small Business Following

When to post on Social Media?

Social media is a powerful tool for building relationships and promoting products or services. It’s also the ideal platform to reach your target audiences, interact with them and build trust. However, it’s important to understand the pros and cons of social media marketing before launching into any campaigns. Followers want to be helped and understood and will buy only if they feel something. So posts should be targeted towards these metrics. Don’t post meaningless or non-targeted content. Every post should create a feeling.

Interacting with customers on Social Media

Customer feedback is key when it comes to gaining an organic following on social media. It’s essential to ensure that customers feel heard and valued. This involves responding quickly to queries and comments, resolving any customer issues or complaints, and providing helpful advice. Additionally, thank customers for their loyalty with exclusive offers and discounts designed to reward them for their time. When a customer is happy, ensure you get a review. Share that review to drive your reputation and create trust around your brand.

Give Away Social Media Content

Content marketing is another great way to engage with social media users. Publish compelling content that’s original, interesting, and tailored to your target audience. This could include blog posts, videos, images or infographics. Use your customer interactions and success stories. Generate content that makes your audience feel heard. Give them something helpful. Offer something for free. Additionally, ensure you’re using a variety of different formats and updating regularly to keep your followers engaged and interested. Using Instagram Reels, Youtube Shorts, Instagram Stories, posts, and all of the new features as they are introduced on each socail platform should be a key part of your strategy. Remembering that customers are different from yourself can help to keep your content distribution plan diverse.

Hire an Influencer

Influencer marketing effectively reaches a larger audience and boosts your visibility depending on your business. When looking for influencers, be sure to find those who are well-suited to your brand and have an engaged following. You can then use their existing relationships with fans to drive more traffic and purchases. Having a key influencer talk about your product in their youtube short or instagram story can be a huge driver of new followers.

Social Media Analytics: You can’t improve what you can’t measure

Analytics is crucial when it comes to measuring the success of your social media campaigns. It can provide valuable information about the performance of your campaigns, such as how well your content is engaging with followers and which influencer partnerships are yielding the best results. With analytics, you can make informed decisions that maximize ROI.

As social media is a key component in helping build a small business following, social media analytics tools an essential part of any business’s social media strategy. When it comes to selecting the right social media analytics tools, it’s important to consider the needs and goals of your business. 

Social Media Analytics Tools

Buffer, Hootsuite Insights, Google Analytics, and GoHighLevel are some of the most popular and effective tools for small businesses. 


Buffer provides a comprehensive solution for social media analytics, with features like post-performance metrics and audience demographics for various platforms such as Facebook, Instagram, Twitter, and LinkedIn. 

Hootsuite Insights

Hootsuite Insights offers real-time monitoring and analysis of social media conversations and brand mentions on platforms like Twitter and Instagram, allowing businesses to respond quickly to customer feedback. 

Google Analytics

Google Analytics is an extremely useful web analytics tool, providing insights on website traffic, user behavior and demographics, and conversions from social media channels like Facebook, Instagram, and Twitter. By leveraging the data provided by social media analytics tools, small businesses can optimize their social media strategies and make data-driven decisions to achieve their marketing goals.

Customers across the globe can use our all-in-one platform which is built on GoHighLevel includes campaigns and analytics as well as social automation. You can visualize your customer across all social channels and see what is and isn’t working. Get Started with today.

In addition to the software, we offer packages including web design, social posts, ad strategy, seo, and cover everything your small business needs create a clear plan to build a following. We are located in Edwardsville, Illinois just outside of St. Louis and we serve the St Louis, MO metro area and beyond.


By understanding the advantages and disadvantages of social media marketing, responding to customer feedback, using content marketing and influencer marketing, and leveraging analytics to know what is and isn’t working, you can develop an effective social media strategy for building a small business following. With the right approach, you’ll be able to build relationships with customers and generate more leads, resulting in increased success for your business.

Take action to build a small business following

  • To ensure you are successful in your social media marketing efforts, it is important to set goals and track them.
  • Ensure you understand your target audience and their needs; act on customer feedback quickly and use analytics to monitor progress.
  • Create a clear plan, the right tools, and dedication, you can make social media work for your business and reach your goals.